Let's unravel the concept of Digital Marketing
February 02, 2022
Digital marketing, in simple words, is: the promotion of a brand with potential customers through the Internet and other forms of digital communication. This is a broad term that encompasses different communication channels that have the ultimate purpose of promoting the commercial interests of a company or brand to promote its products and services. In other words, it is advertising done through digital channels to reach specific audiences.
Digital marketing is the process of reaching a target audience using various online communication channels, in many occasions the term is reduced to the use of social networks and websites; however, search engines, email, mobile applications, text and multimedia messages are also channels that are part of digital marketing and are considered tools that help generate traffic, leads and sales. This type of marketing takes advantage of all the online activity of digital communities to put them in contact with companies, connecting them anywhere on the Internet.
It is also used on many occasions to define a target market, discover the wants and needs of specific audiences, build long-term relationships, establish credibility and expertise in a sector. It is important to note that advertising is a big part of digital marketing, but brand building and experience creation are also objectives that can be met through digital marketing tactics and can generate an increase in leads. Some examples of this are digital public relations campaigns, content marketing, SEO strategies in search engines, among others.
As digital platforms become more and more incorporated into marketing plans and everyday life, and as people use mobile devices more, rather than visiting physical stores, digital marketing campaigns are becoming more prevalent, the use of strategies and combinations such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, direct email marketing, display advertising, e-books, and gaming have become commonplace.
A successful digital marketing strategy usually involves a combination of different methods, in order to engage customers during everyday activities, such as browsing social networks, reading online articles, watching videos, etc. In this way, companies ensure that their marketing efforts are more likely to reach customers by impacting them in the digital places where they spend most of their time.
Unlike traditional marketing methods, which involve direct, one-way messaging with consumers (through print, television and radio advertising), digital marketing strategies focus on reaching potential customers through multiple online channels, becoming a huge system of channels seeking the same goal: to have the attention of a specific audience.
Digital marketing is booming, including ads in search results, email ads, promoted network posts, referral marketing and two-way interactions between businesses and customers. This is a form of marketing that revolutionizes the dynamics of marketing, advertising and communications.
At NS Growth Solution, we are convinced that a perfect mix of digital channels can take your brand/company to another level. We understand our clients' needs, and we are serious about creating sustainable relationships with their audiences.
Contact us at (929) 282-7753, and we'll tell you how to get your audience to see what you have to offer.