Format and size guide for your social networks 2022

November 11, 2022

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Image of InstagramCan you imagine your Instagram feed or your Facebook banner with images that are cut off or do not have the correct size? This would definitely affect your brand's visuals and therefore the engagement you can achieve on your social networks.

At a time when digital presence is everything, you cannot allow your content to look disproportionate and that the message you want to convey is not clear to your target audience. It is essential that you choose your images carefully and optimize them according to the social network where you will upload the content; it is also important to keep in mind that, although the right proportions are essential, your images must also have a good resolution so that your followers are really clear about the message you want to communicate. This is why we developed for you a guide of sizes and measurements for social networks in 2022.

Instagram
Instagram is definitely one of the platforms most subject to constant updates and implementations. Today, we can buy a T-shirt directly on the app, while rehearsing our fantastic dance moves for the next Reel. As this platform is constantly updating and evolving its functionality, the only strategy for success is to stay current.


Always follow these guidelines for the size of your Instagram content, both organic and sponsored: take care of the proportions to avoid annoying cropping!

  • Thumbnail photo: 161 x 161 px
  • Square image: 1080 x 1080 px, aspect ratio 1:1
  • Vertical image: 1080 x 1350 px, aspect ratio 4:5 This format is our favorite! The more space on the screen, the more you retain users.
  • Horizontal image: 1080 x 566 px, 16:9 aspect ratio.
  • Instagram Stories: 1080 x 1920 px, aspect ratio: 9:16
  • Profile image: 110 x 110 px, aspect ratio 1:1

  • For paid ads we should follow the following measurements:
  • Ads in feed: 1080 x 1080 px, aspect ratio 9:16
  • Ads in Stories: 1080 x 1920 px, 9:16 aspect ratio
  • Instagram Explore ads (squares): 1936 x 1936px
  • Instagram Explore ads (landscape): 600 x 315 px to 1936 x 1936 px
  • Instagram Explore Ads (portrait): 600 x 750px to 1936 x 1936px


  • Image of Linkedin Facebook
    With 1.8 billion monthly active users, Facebook has dominated the digital landscape as the world's largest social network. So make sure your posts stand out in your target audience's feed by following these recommended dimensions:

  • Image shared on Facebook: 1200 x 630 px
  • Shared link: 1200 x 628 px
  • Facebook event image: 1920 x 1005 px
  • Company page profile image: 180 x 180 px
  • Facebook cover image: 820 x 312 px
  • Facebook Stories: 1080 x 1920 px, aspect ratio 9:16

  • Regarding the recommended sizes for Ads, we have the following dimensions:
  • Ads in News Feed, Marketplace and Messenger: 1200 x 628 px
  • Collection ads: 400 x 150 px
  • Carousel ads: 1080 x 1080 px
  • Video ads: 16:9 or 9:16, 4 GB max


  • Image of LinkedInLinkedIn
    As the number one professional network, LinkedIn is a great platform to showcase your company's work and your greatest asset: people. Therefore, your images must be up to par. Follow these guidelines to improve your positioning

  • Cover image: 1192 x 191 px
  • Logo image: 300 x 300 px
  • Post image or link: 1200 x 627 px

  • LinkedIn ads allow for highly targeted and competitive ad campaigns, using the right size image or video can make or break the impact of your paid ads.
  • Single image ads: 1200 x 627 px, aspect ratio 1.91:1
  • Carousel image ads: 1080 x 1080 px, aspect ratio 1:1
  • Video ads (horizontal): maximum 1920 x 1080 px, aspect ratio 16:9
  • Video ads (square): maximum 1920 x 1920 px, aspect ratio 1:1
  • Video ads (vertical): maximum 1080 x 1920 px, aspect ratio 9:16


  • Image of TikTokTikTok
    One of the fastest growing social platforms, with over 2 billion downloads, is undoubtedly TikTok, which today represents one of the best ways to exploit user-generated content. Not to mention that a new generation of influencers is further developing the concept of brand awareness.

    TikTok's videos are usually created natively on the platform, but for those occasions when you are working with an influencer or want to upload a more structured video, these formats are recommended:

  • File size: no more than 287.6 MB and no more than 500 MB for ads
  • TikTok video: 1080 x 1920 px, file type: MP4, MOV
  • TikTok video ads: 540 x 960 px, ad file type: MP4, MOV, MPEG, 3GP, AVI
  • Aspect Ratio: 9:16 (recommended), 1:1 or 16:9
  • Video length: 15 - 60 seconds

    Image of YoutubeYouTube
    Even if you only think of videos when it comes to YouTube, your profile is a great place to highlight your brand with the right images. Here are the measures you should follow for a harmonious and attractive profile.

  • Profile image: 800 x 800 px
  • Cover photo: 2048 x 1152 px
  • Video thumbnail: 1280 x 720 px, 16:9 aspect ratio

  • With all this information in your hands, now you just need to create content, remember that in NS Growth Solutions we understand the digital needs of your brand, and we take very seriously the creation of sustainable relationships with your audiences. If you want to leave the creation of your content in the hands of experts, contact us at (929) 282-7753, and we will tell you how to get your audience to see what you have to offer.

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